Leica Jony Ive Special Edition Camera Unveiled
Back in September of last year Leica announced they would be creating
a special limited edition camera that would be designed by Apple’s Jony
Ive.
Now the Leica have unveiled the design for the world to see which is being created by fellow designer Marc Newson and will soon be available to purchase via a charity auction taking place on November 23rd 2013.
Sir Jonathan Ive, Senior Vice President of Design at Apple, explained: “It’s
been a fantastic honor to curate this collection of objects with Marc
for the auction at Sotheby’s. Each piece represents the value of
thoughtful design. What we create for each other is not only a comment
on our culture but of course in many ways defines it. (RED) is making a
difference in the lives of millions of people and we’re humbled to make
this contribution to such an important and worthy cause.”
Money raised from the auction of the Lecia Jony Ive camera will go
towards The Global Fund to fight AIDS, Tuberculosis and Malaria. During
the design process the pair spent 85 days creating over 1000 prototypes
and 561 models to style and design a unique Lecia special edition
camera.
Now the Leica have unveiled the design for the world to see which is being created by fellow designer Marc Newson and will soon be available to purchase via a charity auction taking place on November 23rd 2013.
