BURG 12 Watchphone Unveiled For $199

Designer Hermen van den Burg has unveiled his new smartwatch creation in the form of the new BURG 12 Watchphone that is now available to purchase for $199 and comes complete with $25 worth of free calls.
The BURG 12 smartwatch is equipped with a 1.5-inch 240 x 240 resolution touchscreen and is both scratch and water resistant and has been designed dot support pairing with iOS and Android smartphones via Bluetooth 3.0 although to make calls this is not necessary.

The BURG 12 watchphone is available in either black and purple with optional interchangeable straps and bezels and is capable making and receive calls and texts without connecting to a smartphone.
“Created by world-renowned Dutch lifestyle designer and trendsetter, Hermen van den Burg, well known for his work with Ikea and retail giant Target, the BURG 12 Smartwatch combines robust functionality with avant-garde design in a convenient, user-friendly device, at an affordable price. 
In keeping with the minimalistic, but powerful elements that define Dutch design, the BURG 12 integrates seamlessly with consumer’s lifestyles, featuring interchangeable straps and bezels — making it both striking to look at and fun to wear. The BURG 12 features touch-screen menus that offer a complete suite of smartphone features:
  Full phone functionality to make and receive calls with the watch’s speakerphone using the included SIM card or paired with your iPhone or Android smartphone.
– Two-way Bluetooth-based communication.
– SMS and MMS capabilities.
– Includes a SIM card with $25 of prepaid talk and text.
– Camera to take and view photos.
– Calendar, calculator, and contact list.
– FM radio, MP3 music, MP4 video player, and voice recorder.  Controls and plays the smartphone’s music through the speaker.
– 3-day standby battery life, 2-3 hour talk time, 3-4 hour media player.
– Connects to iOS or Android™ smartphones via Bluetooth 3.0 technology.
– Colorful 1.5-inch TFT touch screen display with 240 x 240 resolution puts menus and controls at your fingertips.
– Built-in rechargeable lithium-ion battery charges in 1-3 hours through included USB to Micro USB cable.
– Micro SD port for up to 16GB of storage and Micro USB port for syncing and charging.
– Includes 4GB MicroSD card to save image and music files.
– Scratch and splash resistant.
– Includes black or purple straps (additional straps and bezels are available).