Apple’s plan to take over TV: Cloud-based DVR, iOS interface, social sharing

Apple’s (AAPL) plan to take over our living rooms starts with a cloud-based DVR service, social sharing features and an icon-based user interface, The Wall Street Journal reports. Following up the paper’s earlier report, which reiterated news from earlier this year surrounding Apple’s negotiations with television service providers, the Journal cited multiple unnamed sources in claiming Apple has big plans for the live TV service it is currently pitching alongside its vision of the next-generation Apple TV set-top box. Among the key features are global cloud-based DVR service, which would allow users to watch any show on-demand at any time once it has begun airing; a user interface similar to the one seen on the company’s iPhone and iPad; and social features that would allow users to share TV shows through services like Twitter. The Journal also reiterated that Apple is currently negotiating directly with content owners and not just with service providers.